BUS M41

Prerequisites: None Recommended Prep: BUS M30 and ENGL M02 Class Hours: 3 lecture Examines nature and scope of retailing, methods of merchandising, and attributes of successful retail firms. Covers strategy, multichannel retailing, site locations, pricing, and floor design and layout. Focuses on issues related to careers in retailing, store management, promotional strategies, organizational structure, and customer service. Applies to Associate Degree. Transfer credit: CSU