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TTHA M50

PERFORMING ARTS MANAGEMENT

  • 3 units

Introduces the marketing, promotion, and sales of theatrical, music, dance and all other performance events through social media and traditional practices. Studies the theories and practices of selecting a subscription season, creating marketing materials, operating the box office and interfacing with the public in the "front of the house." The practical lab component requires participation in various management and services activities throughout an entertainment venue.

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