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BUS M37

MARKETING

  • Major
  • 3 units
  • Prerequisites

Prerequisites: None Recommended Prep: BUS M30 and ENGL M02 Class Hours: 3 lecture Introduces basic concepts and practices of modern marketing. Includes an overview of marketing, strategic planning, the marketing environment, market research, consumer behavior, target marketing, product, price, distribution, and promotion, and global marketing. Applies to Associate Degree. Transfer credit: CSU

Prerequisites

Recommended�Prep:�BUS�M30�and�ENGL�M02