BUS M71

Prerequisites: None Recommended Prep: BUS M30, BUS M70, ENGL M02, and MATH M01 Class Hours: 3 lecture Introduces basic concepts and practices of modern marketing on an global scale. Presents information on the global nature of the marketing process and its impact on the effectiveness of firms entering a new market. Emphasizes market entry strategies, analysis of foreign markets, culture, product design, pricing, distribution, promotion, and sales. Applies to Associate Degree. Transfer credit: CSU.